Be a Bobblehead Social Media Filter

First Descent Studio developed an augmented reality (AR) bobblehead filter for Cox Communications. This interactive filter allowed users to transform themselves into bobbleheads, creating a fun and engaging experience. The project successfully increased social media engagement and generated significant buzz for the teams involved.

Midnight Circus (formerly SDI) reached out to us to help them develop an interactive fan experience for their Cox Communication client that would help drive social engagement numbers

Given the resurgence in popularity of the bobblehead, the concept was to have fans grab a selfie and map it onto the bobblehead of their choice. The build would include three MLB teams, each in their own uniforms, with three different poses to choose from and all on a base that gave Cox Communication brand recognition.

Users launch the filter, selects a pose, position themselves in frame and the video maps their face to the bobblehead model, click to capture an image or hold to create a video. User can then share their creations to their social networks.

Fans had an opportunity to represent their favourite teams, while creating a fun and engaging post for their own personal social platforms. The corporate branding on the base of the statue was shared repeatedly through 10’s of thousands of social posts.

Campaign ran for three months during home games for the Angels, Diamondbacks and Padres

11,331 opens
129,829 impressions
6-8% average conversion rate

On Instagram, 1% is considered a good conversation rate. Most social media marketing experts agree that a good engagement rate is more like 1% to 5%