Find the Penguin Augmented Reality Game

First Descent Studio developed an augmented reality (AR) game for a cracker company, designed to entertain young consumers and enhance product packaging. The game, accessible via web-based AR, allowed users to view floating land masses in a 360-degree manner and spot the main character, a Penguin. This interactive experience aimed to engage users of all ages and extend the brand experience beyond the point of purchase.

A fellow marketing agency wanted to re-imagine an existing campaign for a major food brand in a fun and innovative way that integrated a tech-based medium – web-based Augmented Reality. Since they didn’t have the experience or resources to produce it in-house, they turned to First Descent AR to partner with and provide a customized, white-label AR experience that would impress the end client.

After initial research, First Descent AR's development team worked tirelessly to bring to life an augmented reality game that users of all ages could enjoy time and time again. First Descent AR used the existing product packaging as the vehicle to bring the technology experience directly into consumer’s homes.

The game needed to be simple enough to use, so that even the youngest customers could pick it up and enjoy. The result was a game that lets users view floating land masses around them in a 360-degree manner, introducing the main character – the “penguin” and other secondary characters. The goal of the game was to spot and select the penguin.

This experience added value to the end consumers by extending the brand experience beyond the point of purchase. In other words, consumers were able to engage with the product (and therefore the brand) in a positive way right from the comfort of their homes. Additionally, this initiative presented an increased opportunity to create loyal “brand ambassadors”. Satisfied consumers could socially share their fun experience via social media and Word of Mouth