After initial research, First Descent AR's development team worked tirelessly to bring to life an augmented reality game that users of all ages could enjoy time and time again. First Descent AR used the existing product packaging as the vehicle to bring the technology experience directly into consumer’s homes.
The game needed to be simple enough to use, so that even the youngest customers could pick it up and enjoy. The result was a game that lets users view floating land masses around them in a 360-degree manner, introducing the main character – the “penguin” and other secondary characters. The goal of the game was to spot and select the penguin.