Santa Pics

Summary

First Descent Studio developed the Santa Pics App to deliver the magic of Christmas during a time when many families felt isolated and discouraged. This virtual Santa experience allowed families to capture holiday photos with Santa, keeping the Christmas spirit alive in 2020. The app provided a safe and interactive way for children and families to engage with Santa, creating memorable moments despite the challenges of the pandemic.

The Challenge

To develop an interactive app that would allow families to maintain traditions by taking photos and videos with Virtual Santa, from the safety of their own homes.

The Solution

First Descent AR worked closely with Sharon and the rest of the Sherpa Marketing team to bring to life our beloved Saint-Nick. Together we developed an augmented reality Santa with various static poses and festive items that users could insert to set the scene for a Christmas photo that rivals those at taken at the mall. With the option to have the photo printed and sent to the user. In addition to photos, the app allowed users to pick from a variety of dancing Santas to which they could record themselves dancing with and post to their favourite social media platforms.

Benefits

Families were able to take photos with their loved ones in the safety of their own home. Plus, a certain “Fun Factor” was added to the mix with the inclusion of the functionality to dance with Santa. Scenes could be customized and modified, and multiple pictures could be taken until the perfect shot was achieved - which was great for parents with young children, as they often aren't willing to stop what they’re doing to take a photo.

Results

First Descent AR was able to deliver the magic of Christmas and the holidays through the Santa Pics App in a time where many families were feeling isolated and discouraged. The Christmas Spirit was able to live on in 2020 through a Virtual Santa.

Santa Pics