First Descent worked with the creative team at Secret Spirits to tell a story with augmented reality. That story includes a 3D animation of the advent calendar box that opens to reveal a layer of fog rolling out while the kilt clad owner (Secret Spirits owner Jonathon Bray) stands on a map of Scotland describing the product and the journey he takes to deliver it to the consumer. It also includes a narrative voice over for a little comedic relief as well as an interactive menu in the experience itself so users can visit their site and place an order.
Secret Spirits is an app-based AR experience. By using the front of the box as the visual marker Secret spirits was able to ensure that not only this addition but any previous or prior edition would run the AR as long as the box doesn't change.