B2B Software Company Transformation
A Canadian B2B software company was struggling to gain visibility in their competitive market. Despite having excellent products, they were rarely mentioned by AI assistants when prospects asked for recommendations.
Challenge: Zero mentions in AI responses for key industry queries, losing potential customers to competitors who were better positioned in AI search results.
Our GEO Strategy: We developed authoritative content covering their expertise areas, optimized their digital presence for AI comprehension, and established them as a trusted industry source through strategic content placement and citation building.
Implementation: Over 6 months, we created comprehensive guides, case studies, and thought leadership content specifically structured for AI platform consumption. We also optimized their existing content and built authoritative source connections.