What are AR Agents? Augmented Reality meets Artificial Intelligence.

Boris Ibanez on Mar 27, 2025
AI AR Agents

As artificial intelligence continues to integrate seamlessly into our daily lives, the advent of Large Language Models has enabled interactions that closely mimic human conversation.

Traditionally, this is done through typing prompts on a keyboard to an AI chatbot which replies in text form. Although the information received may be just what you are looking for, the actual method of interaction could be much more engaging.

It’s only natural then to desire an actual voice and face for the AI chatbot, integrating them into your physical environment. This enhancement would significantly improve the user experience and foster a more personal connection. We refer to these enhanced AI entities as AR Agents.

AR Agents

By leveraging real-time 3D animation and text-to-speech systems, agents are given both a voice and a tangible form. This enhancement creates a genuine sense of presence and a deeper level of connection and interaction. Users are no longer confined to typing prompts while staring at a static screen; instead, they can verbally pose their questions, and the agent will respond with synchronized voice and movements, creating a more dynamic and engaging experience.

Fully Customizable

We are not limited to a single style when it comes to agents. These agents can be customized to look and sound exactly as desired, ranging from a cute brand mascot to a professional spokesperson. Additionally, their conversational tone and behavior can be finely tuned to suit any context, whether it be playful and engaging or serious and precise.

These agents can be trained to speak knowledgeably on an extensive range of topics. They are capable of assisting users in various ways, including ;

  • Training
  • Informing
  • Educating
  • Supporting
  • Entertaining
  • Selling

The scope of the conversation with Augmented Reality agents can be precisely adjusted to meet specific needs. These agents can be programmed to remain strictly on topic or allowed some flexibility to engage in more playful interactions. Furthermore, they can be configured to filter out controversial opinions and objectionable language, ensuring they are perfectly tailored to serve as the ideal assistants.

Continually Improving

Engagement is constantly improving with active learning.  AI captures user interaction and transforms it into valuable insights, ensuring that models remain accurate, efficient, and responsive. The AR Agent literally gets better at its job with age and experience.

Benefits

Agents can provide many benefits, including;

  • Significantly more personable and engaging
  • More lifelike and relatable
  • User engagement time is increased
  • Increases repeat visits
  • Knowledge retention is higher
  • Is available 24/7
  • Reduces human support time

AR Agent can be used for many different scenarios, including;

  • In-store
  • Trade Shows
  • Home
  • Web
  • Museums
  • And many more!

About the Author

Boris Ibanez - Sales

Boris is a seasoned veteran in the digital marketing space with an impressive 25 years of industry experience. Since joining the agency in 2019, he’s proved he is more than a digital marketer; he’s also a visionary Mixed Reality Developer and regularly works with the agency’s creative team to blend virtual and real worlds.

Boris has a wealth of experience, boundless creativity, and “a heart that beats for innovation” to make him an integral part of the agency's digital excellence team.

Beyond the screen, Boris has a passion for the hard rock sounds of Soundgarden and gets an adrenaline rush watching mixed martial arts. But you might say his true love is cuisine, where he comes off as a true Italian aficionado. View Boris's LinkedIn profile.